About Me
Clear information builds trust. That principle has guided my work from the beginning of my career.
My name is Lukas Mollberg, and I work as a professional writer and analyst in the iGaming industry. For more than a decade, I have focused on researching online casinos, reviewing platforms, editing large content projects, and helping teams maintain strong editorial standards.
I approach writing as structured work, not marketing. My responsibility is to examine details carefully, verify claims, and present findings in a way that readers can understand without exaggeration. Over the years, I have reviewed hundreds of casino platforms, studied their terms and policies, and contributed to industry analysis pieces across multiple markets.
Today, I lead content at Casinoble. Alongside writing and analysis, I oversee editorial processes, guide writers, and ensure that every published article meets high standards of clarity and accuracy.
Outside of work, I spend my time sailing, exercising, and reading. Writing remains both my profession and the discipline I refine every day.
Professional Highlights
- 10+ years in digital and iGaming writing
- 900+ casino platforms reviewed or analyzed
- 700+ articles written or edited
- 200+ research-focused industry pieces published
- Led multiple editorial teams
Work Experience
Freelance Writer & iGaming Analyst
I began my career working independently as a freelance writer. From the start, I focused on online gaming and gambling, producing detailed casino reviews, comparison articles, and long-form industry pieces.
Freelancing taught me responsibility. I had to manage research, structure, deadlines, and editorial quality on my own. I worked with different affiliate platforms and gaming publications, adapting to various editorial standards while maintaining consistency in my own approach. This period helped me develop strong analytical habits and the discipline to verify every claim before publishing.
Media & Editorial Writing
After my freelance work, I moved into structured media environments where I worked as a writer and proofreader within digital editorial teams. Here, I refined the technical side of writing.
I was responsible not only for producing content but also for reviewing and improving articles written by others. Editing large volumes of material strengthened my attention to detail and my understanding of tone, clarity, and factual accuracy. Working within a team environment also taught me how content strategy, SEO, and compliance fit together.
This stage gave me a broader editorial perspective and strengthened my role beyond individual authorship.
Senior Content Specialist
As my experience grew, I took on a senior content role within an established iGaming platform. My responsibilities became more analytical and strategic.
I conducted in-depth platform evaluations, reviewed licensing details, examined bonus structures, and ensured that published content met clear quality standards. I collaborated closely with SEO teams and compliance reviewers, balancing visibility with responsibility.
This role marked a shift from contributor to specialist. I was no longer just writing — I was shaping content direction and raising editorial standards.
Head of Content
Today, I work as Head of Content at Casinoble, where I combine leadership with hands-on writing and analysis. I oversee editorial planning, review and approve content before publication, mentor writers, and maintain proofreading standards across projects.At the same time, I remain actively involved in research and platform testing. Leading a content team does not replace writing for me — it strengthens it. My focus remains the same as it was at the beginning: produce clear, accurate, and responsible content within the iGaming industry.
Contact
For professional collaborations, editorial partnerships, or industry commentary, you are welcome to get in touch at lukas.mollberg@casinoble.org.