About Me
Clear information builds trust. That principle has guided my work from the beginning of my career.
My name is Lukas Mollberg, and I work as a professional writer and analyst in the iGaming industry. For more than 20 years, I have focused on researching online casinos, reviewing platforms, editing large content projects, and helping teams maintain strong editorial standards.
I approach writing as structured work, not marketing. My responsibility is to examine details carefully, verify claims, and present findings in a way that readers can understand without exaggeration. Over the years, I have reviewed hundreds of casino platforms, studied their terms and policies, and contributed to industry analysis pieces across multiple markets.
Today, I lead content at Casinoble and Bestbonus. Alongside writing and analysis, I oversee editorial processes, guide writers, and ensure that every published article meets high standards of clarity and accuracy.
Outside of work, I spend my time sailing, exercising, and reading. Writing remains both my profession and the discipline I refine every day.
Professional Highlights
- 20+ years in digital and iGaming writing
- 900+ casino platforms reviewed or analyzed
- 1100+ articles written or edited
- 200+ research-focused industry pieces published
Work Experience
Casinoble
June 2023 – Present
As Head of Content at Casinoble, I lead editorial strategy, manage the content team, and oversee review methodology across multiple markets. I ensure our research, analysis, and evaluations are structured, data-informed, and aligned with clear internal standards.
Bestbonus
May 2023 – Present
As Head of Content at Bestbonus.co.nz, I manage writers and oversee content planning, publishing, and fact-checking. I focus on maintaining clarity in bonus breakdowns and ensuring consistent review standards across the platform.
Bonusland
October 2016 – May 2023
As Lead Author at Bonusland.co.uk, I reviewed and wrote about hundreds of online casinos and bonus offers. I also conducted market research and incorporated industry data into structured, comparative analyses.
Freelance Gaming Writer
2008 – 2016
As a freelance gaming writer, I reviewed casino sites and produced industry-focused articles for digital publishers. During this period, I developed structured evaluation frameworks and strengthened my research-driven approach to analysis.
Contact
For professional collaborations, editorial partnerships, or industry commentary, you are welcome to get in touch at lukas.mollberg@casinoble.org.